Imagine what we could accomplish with a similar focus on public health.
In every corner of the world, from the poorest nations to the wealthiest, the COVID-19 pandemic has exposed an urgent need to build a more equitable, nimble, and muscular infrastructure to protect, promote, and preserve health and wellbeing. Part of this task must fall to local and federal governments—but they can’t do it all. The private sector has the resources and reach to make an enormous difference. It just needs the will.
That’s where the ESG framework provides a model. We must make protecting and promoting health every bit as essential as environmental, social, and governance principles for any business looking to win favor with customers, investors, and employees.
This H+ESG movement should be led by institutional investors, who have considerable clout. The assets in their ESG funds almost doubled during 2021 to nearly $4 trillion, according to a Morningstar analysis.
Adding health as a metric would be a smart move. Research consistently shows that a focus on employee wellbeing boosts stock performance. One notable study published last year found that a fund comprised of health-first businesses consistently outperformed the market by two percent a year over 10 years.
Fortune 500 CEOs are also key to this movement. They must offer highly visible support for initiatives to improve the health of their teams and their communities. Rather than breaking the bank, these actions can actually help the bottom line.
A recent study from the Harvard T.H. Chan School of Public Health found that building managers could dramatically improve indoor ventilation rates for less than $40 per person in any climate zone in the U.S.–and that the improved air quality would boost productivity by the equivalent of $6,500 per employee per year. That’s a remarkable return on investment. Nationally, improving the quality of indoor environments by adopting “healthy building” principles could yield an annual economic benefit of $20 billion.
Healthy buildings are just the start. Even before the pandemic, poor health cost the U.S. economy about $3.2 trillion a year from premature deaths and lost productivity. An H+ESG agenda could reduce both that cost and the human suffering it reflects.
Though a plethora of standards and tools have been developed to help companies manage and disclose ESG practices and to help investors assess ESG performance, there is still a need for convergence around core metrics to enhance transparency. The World Economic Forum has taken an important step in this direction by outlining common metrics for consistent reporting of sustainable value creation–but they do not fully capture the importance of public health. The WEF’s key metric for health and wellbeing, for instance, is work-related injury. That’s a necessary metric, but it’s nowhere near sufficient.
What would a true H+ESG business look like? At the Reform for Resilience Commission, we believe it would meet three core principles: Care for the team, care for the community, and care for society.
We must scrutinize our own business models to make sure we are doing as much as possible to promote health and wellbeing. For a food processor, that might mean reformulating products to improve their nutritional profile, which would have an enormous impact. Reducing sodium content in global diets by 30% could prevent 40 million deaths over 25 years.
These investments can make business as well as moral sense. For example, investing to strengthen public health infrastructure in the global South would not only improve millions of lives but also strengthen supply chains and protect export markets by building resilience against future pandemics.
All this might sound like a pipe dream, but the momentum behind the ESG movement shows it can be done. Whether they’re investing in sustainability out of idealism, self-interest, or a cynical bid to win over customers, executives are moving in the right direction. In recent years, 2,000 companies have set a science-based target for reducing carbon emissions, and one-third of Europe’s largest public companies have pledged to reach net zero by 2050. The Harvard Business Review recently declared: “Sustainable business went mainstream in 2021.” We can do the same for health-conscious businesses.
CEOs looking for a place to start might check out the Robert Wood Johnson Foundation’s Culture of Health initiative, which lays out a blueprint for building a healthier society, and the growing stakeholder capitalism movement, which emphasizes building long-term value by addressing the needs of society, not just shareholders.
Public companies are currently drafting their 2022 annual reports, crammed with glowing examples of their ESG successes. We hope next year’s editions will add another chapter. We must nurture the mindset that protecting wellbeing is a private-sector responsibility. It’s past time for H+ESG.
This article originally appeared on Fortune.com